Monday, 1 October 2012

Textual cover analysis 5! - The Beatles

The price on the front of the cover immediately connotes to the audience who the magazine is targeted toward, the amount the magazine costs provides a basis to who the magazine is being targeted for as if the price is high, it is clearly not aimed toward people of a lower socio-economic status as they wouldn't be able to afford it. This magazine cost £3.79 so is aimed toward the lower bracket of people.

Again, the mast head is red which seems to be typical of all Rolling Stones magazines, which connotes to the audience that this is an established brand. The red is a colour of passion and power, which could connote the brands passion about music, and could also connote the power the brand has in the music industry, as it is a very highly recommended music magazine.

The black and white photo connotes to a consumer the age of the band. The Beatles are an older band of the 80's so by putting it in black and white they are showing this. It also connotes class and superiority. The Beatles were a very superior band to the others in their era, their pose also shows this, a low angle photo of them looking down toward the camera also connotes that they are higher up than everyone else. This would signify to a consumer that their music is greater than other people which may interest them in listening to it more.

The plug of this cover 'Why the Beatles broke up' connotes who the magazine is aimed for again. It would appeal to an older generation of people that listened to them, and also it could entice people of this era that enjoy the Beatles music as people in the 80's did, or people that enjoy reading about The Beatles.

Their attire connotes the era in which the Beatles were popular as they are wearing clothing from the 80's. This connotes to the audience the genre and sound of the music as the clothing is soft and free, it gives an audience an inkling into the fact that their music was also soft and free, the 80's was a time for peace and love and their clothing shows this.

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