The grey cloudy background is a signifier in this cover. What it connotes to an audience is a possible pathetic fallacy of Gardiner's story. The grey and black tones make this background look foreboding and powerful therefore making the cover model seem more powerful and of a higher status. He doesn't look like someone you'd mess with.
This also reflects nicely his music as Gardiner is a classical composer his musical is often extremely powerful and emotive, this cover conveys that to an audience by the use of colour and pose that this is a powerful image so it gives the consumer an insight into his music!
The way John Eliot Gardiner's hands are placed signify to me that he is a man of responsibility and that is fairly astute. The way his fingers are crossing one another connote to the audience that he is maintaing a posture that is not to be reckoned with, he looks almost wizard like with the sleeves of his robes. This gives the cover again a very supreme feeling.
His eyes looking off toward the distance could connote to the consumer that he is leading people in some way, he appears to be directing them with his eyes. The power in his eyes show us that he is passionate about what it is he is looking at, by looking away from the camera he is leaving an air of mystery around what he is looking at, and therefore leaving an air of mystery around himself!
The use of language on the cover is more suited to a male demographic as is the cover photo. The use of powerful wording such as "Revolution" would appear more directly to older target audience, most of whom would be predominantly male.
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